The release of "They Will Kill You" marks a significant entry into the contemporary action-horror-comedy landscape, prompting an extensive critical evaluation by the editorial team at Next Best Picture. Led by Matt Neglia, the review panel—comprising Katie Johnson, Josh Parham, Aaron Isenstein, Dan Bayer, and Tom O’Brien—analyzed the film’s multi-genre approach, its stylistic influences, and its position within the current cinematic trend of class-conscious horror. Directed by Kirill Sokolov and co-written with Alex Litvak, the film serves as a high-octane exploration of urban isolation and occult conspiracy, centered on a protagonist’s desperate search for her missing sister within a foreboding New York City residential tower.
Production Background and Creative Direction
"They Will Kill You" represents the first project under Nocturna Pictures, the horror-focused production label launched by Andy and Barbara Muschietti, the filmmaking duo behind the blockbuster "IT" franchise and "The Flash." The collaboration with New Line Cinema underscores a strategic interest in revitalizing mid-budget genre films that blend visceral action with dark humor. Kirill Sokolov, the Russian filmmaker who garnered international acclaim for his 2019 feature "Why Don’t You Just Die!", was selected to helm the project due to his reputation for hyper-stylized violence and kinetic camera work.
The screenplay, developed by Sokolov and veteran writer Alex Litvak—whose credits include "Predators" and "The Three Musketeers"—was designed to evoke the "shlocky" aesthetic of 1980s B-movies while maintaining modern production values. The narrative premise is intentionally lean: a woman (played by Zazie Beetz) infiltrates a luxury high-rise in search of her sibling, only to discover that the building’s elite residents are members of a murderous satanic cult. This simple foundation allows the filmmakers to prioritize choreography, practical effects, and a relentless pace.
Narrative Structure and Thematic Framework
The film’s plot follows a traditional "hero’s journey" through a localized, vertical setting. As the protagonist ascends the levels of the high-rise, the challenges escalate in both absurdity and lethality. This vertical progression serves as a literal and metaphorical climb through the strata of a corrupted society. The setting of a New York City high-rise provides a claustrophobic backdrop that contrasts with the expansive, often chaotic action sequences.
A primary focus of the critical discussion surrounding "They Will Kill You" is its heavy reliance on the "eat the rich" trope. This narrative device, which has seen a resurgence in the last decade through films like "Ready or Not," "The Menu," and the Academy Award-winning "Parasite," pits working-class or marginalized protagonists against a decadent, often predatory upper class. In Sokolov’s film, this is manifested through a cult of wealthy individuals who utilize their resources and influence to conceal their ritualistic violence. The Next Best Picture panel debated whether this trope remains a potent tool for social commentary or if it has reached a point of saturation that diminishes its impact.
Analysis of Cast Performances and Character Dynamics
The ensemble cast is a significant factor in the film’s marketability and critical reception. Zazie Beetz, known for her roles in "Joker" and "Deadpool 2," leads the film with a performance that balances physical intensity with emotional vulnerability. Critics noted that Beetz provides a grounded center to a film that frequently veers into the surreal. Her character’s motivation—familial loyalty—serves as the emotional anchor for the audience amidst the escalating carnage.
Supporting Beetz is an eclectic group of seasoned actors. Patricia Arquette and Heather Graham portray key figures within the high-rise’s hierarchy, bringing a level of prestige to the genre-bending project. Myha’la, who rose to prominence in the HBO series "Industry," and Paterson Joseph provide additional depth to the building’s ecosystem of characters. Tom Felton, best known for the "Harry Potter" series, appears in a role that further distances him from his child-actor roots, contributing to the film’s unpredictable tonal shifts.
The chemistry between these actors was a point of focus for the review panel. Specifically, the interactions between Beetz and the various antagonists highlight the film’s comedic underpinnings. The "action-horror-comedy" label necessitates a delicate balance; the humor often stems from the absurdity of the violence and the mundane reactions of the cult members to their horrific activities.

Genre Hybridity and Technical Execution
Sokolov’s directorial style is characterized by a "kitchen-sink" approach to genre. "They Will Kill You" is described as a blend of martial arts action, supernatural horror, and dark satire. The technical execution of the action sequences draws comparisons to the work of Guy Ritchie and Quentin Tarantino, utilizing fast cuts, unconventional camera angles, and a high volume of practical blood effects.
The film’s reliance on B-movie tropes is a deliberate stylistic choice. By embracing the "shlock" label, Sokolov and Litvak signal to the audience that the film is intended as visceral entertainment rather than high-concept psychological horror. The Next Best Picture reviewers examined how this aesthetic choice influences the film’s pacing. The consensus suggested that while the film’s energy is infectious, the commitment to "B-movie" logic occasionally results in a narrative that prioritizes spectacle over internal consistency.
Chronology of Development and Release
The development of "They Will Kill You" followed a rapid timeline once Nocturna Pictures secured the partnership with New Line Cinema.
- Early 2023: Kirill Sokolov is attached to direct, based on a pitch by Alex Litvak. The project is fast-tracked as the flagship production for Nocturna.
- Mid-2023: Casting announcements begin, with Zazie Beetz confirmed as the lead. The involvement of the Muschiettis draws significant industry attention during the Cannes Film Market.
- Late 2023 – Early 2024: Principal photography takes place on location and in studio environments designed to replicate the oppressive luxury of a Manhattan high-rise.
- Mid-2024: Post-production focuses on the integration of practical effects and digital enhancements to achieve the film’s signature hyper-violent look.
- Current Period: The film enters the festival circuit and specialized screenings, sparking the critical discourse analyzed by the Next Best Picture team.
Critical Reception and Industry Implications
The reaction from the Next Best Picture panel reflects a broader trend in film criticism regarding genre mashups. While the technical proficiency and the cast’s commitment were praised, the "wacky directions" of the story prompted a deeper discussion on the limits of genre subversion. Aaron Isenstein and Dan Bayer noted that the film’s unpredictable nature is its greatest strength, though it may alienate audiences seeking a more traditional horror experience.
The discussion regarding the "eat the rich" trope is particularly relevant to the film’s broader impact. The panel questioned whether the film adds a new dimension to this theme or simply uses it as a convenient backdrop for action. In a broader industry context, the success of "They Will Kill You" could signal a continued appetite for mid-budget, R-rated genre films that are not part of an existing intellectual property—a rarity in a market dominated by sequels and reboots.
However, the possibility of a sequel was also a topic of debate. Given the film’s ending and the world-building involved in the satanic cult’s hierarchy, there is clear potential for expansion. The panel weighed the merits of a standalone story versus the modern industry pressure to create "cinematic universes."
Broader Impact and Future Outlook
"They Will Kill You" serves as a litmus test for Kirill Sokolov’s transition into English-language filmmaking on a larger scale. His ability to maintain a unique authorial voice while navigating the requirements of a major studio like New Line Cinema is a key takeaway from the production. For Nocturna Pictures, the film establishes a brand identity centered on high-energy, stylistically bold horror.
The film also contributes to the ongoing evolution of the action-horror subgenre. By stripping away the self-seriousness of "elevated horror," Sokolov returns to a more communal, "popcorn" experience that prioritizes audience reaction. As the film moves toward a wider release, its performance will likely influence how studios approach similar genre-bending scripts.
In conclusion, "They Will Kill You" is viewed by critics as a vibrant, albeit polarizing, addition to the 2024 film slate. Its blend of social satire, extreme violence, and dark comedy offers a specific type of entertainment that thrives on its own absurdity. Whether it becomes a cult classic or remains a niche entry in Sokolov’s filmography will depend on how broader audiences respond to its unapologetic embrace of B-movie sensibilities and its critique of the urban elite. The Next Best Picture review panel’s spoiler-filled discussion provides a comprehensive look at these dynamics, offering listeners an in-depth analysis of a film that refuses to be easily categorized.

