Hulu has officially greenlit a new unscripted television series titled The Girls, a project that marks a significant expansion of the professional partnership between the streaming giant and the Kardashian-Jenner family. Announced during the high-profile "Get Real House" event on Wednesday, April 22, the series will see Khloé Kardashian stepping into a primary leadership role as executive producer. While Kardashian is the driving force behind the camera, the production will focus exclusively on her inner circle of confidantes and collaborators, documenting their personal and professional trajectories as they navigate the complexities of fame, family, and entrepreneurship in Los Angeles.
The series is slated for a 2026 premiere and features an ensemble cast composed of individuals who have been frequent fixtures in the Kardashian orbit for over a decade. The confirmed cast includes Natalie Halcro, sisters Khadijah Haqq and Malika Haqq, Yris Palmer, Olivia Pierson, and Nicole Williams English. This strategic move by Hulu signals a continued investment in the "docusoap" genre, leveraging established social media influencers and reality television veterans to capture a demographic that has followed these women through various spinoffs and supporting roles since the early days of Keeping Up With the Kardashians.
The Evolution of the Kardashian-Hulu Partnership
The announcement of The Girls represents the latest chapter in a multi-year deal between the Kardashian family and Disney-owned Hulu. This relationship began in earnest in April 2022 with the launch of The Kardashians, a revamped version of their long-running E! Network series. The transition from linear cable to streaming allowed for higher production values and a more documentary-style aesthetic, which has proven successful for the platform.
Industry analysts note that by producing The Girls, Khloé Kardashian is diversifying her portfolio from being a primary subject of reality television to a creator of content. This shift mirrors the career trajectories of other major media figures who have moved into executive production to ensure the longevity of their brands. The series is produced by Bunim/Murray Productions, a division of Banijay Americas. Bunim/Murray is widely credited with inventing the modern reality television format with The Real World and has a long-standing history with the Kardashians, having produced their original flagship series for twenty seasons.
Meet the Cast: A Convergence of Influencers and Entrepreneurs
The cast of The Girls consists of women who have already cultivated substantial individual followings and business ventures. By bringing them together for a dedicated series, Hulu aims to tap into their collective social media reach, which totals tens of millions of followers across platforms like Instagram and TikTok.
Malika and Khadijah Haqq
The Haqq twins are perhaps the most recognizable members of the ensemble to long-term viewers. Having appeared in nearly every season of Keeping Up With the Kardashians, they have previously starred in their own spinoff, Dash Dolls, which focused on the employees of the Kardashians’ former retail boutique. Malika and Khadijah have backgrounds in acting, with credits in films such as Sky High and ATL. Their narrative arc in the new series is expected to focus on their experiences as mothers and their continued navigation of the entertainment industry.
Natalie Halcro and Olivia Pierson
Cousins and business partners Natalie Halcro and Olivia Pierson are seasoned reality television personalities, having previously starred in the E! series WAGS (Wives and Girlfriends of Sports Stars) and their own spinoff, Relatively Nat & Liv. Known for their fashion-forward content and design ventures, their involvement in The Girls brings a lifestyle and aesthetic focus to the show. The duo has built a significant brand around their "influencer" status, often collaborating with major fashion houses.
Yris Palmer
Yris Palmer is a prominent entrepreneur in the beauty industry, best known as the founder of Star Lash Beauty Bar and Star Lash Extensions. While she has frequently appeared in the social media feeds of the Kardashian-Jenner family, The Girls will provide a deeper look into her life as a "mogul in the making." Her storyline is anticipated to highlight the challenges of solo parenting and scaling a beauty empire in a competitive market.
Nicole Williams English
A model and designer, Nicole Williams English also rose to prominence on WAGS. Married to former NFL player Larry English, she has successfully transitioned from the "WAG" label to a respected entrepreneur with her swimwear line, Nia Lynn. Her inclusion adds a layer of high-fashion industry insight to the series, focusing on the intersection of family life and the rigorous demands of the modeling and design worlds.
Production Details and the "Get Real House" Event
The announcement of The Girls was the centerpiece of Hulu’s "Get Real House" livestream event. This event was designed as a showcase for the platform’s unscripted slate, emphasizing its commitment to becoming the primary destination for reality television enthusiasts. The livestream featured interactive elements and was followed by Get Real House Live, allowing viewers to access behind-the-scenes content and detailed breakdowns of upcoming shows.
Executive producing alongside Khloé Kardashian are several industry veterans:
- Julie Pizzi: President of Bunim/Murray Productions, with extensive experience in long-form unscripted storytelling.
- Farnaz Farjam: A longtime collaborator with the Kardashian family who served as the primary showrunner for Keeping Up With the Kardashians.
- Nicole Blais and Lauren Goldstein: Producers known for their work in lifestyle and ensemble-based reality programming.
The series is described by Hulu as an "unfiltered" look at these women’s lives. The official synopsis highlights themes of "solo parenting, glam getaways, and growing pains," suggesting a blend of aspirational lifestyle content and relatable personal struggles. The marketing tagline, "where the chaos is couture and the bonds are unbreakable," indicates that while the show will feature the high-end production associated with the Kardashian brand, it will also lean into the "brutally honest" interpersonal dynamics of the group.
Expanding the Unscripted Universe: Additional Hulu Announcements
The "Get Real House" event served as a platform for several other major announcements, reinforcing Hulu’s strategy to dominate the unscripted market through spinoffs and talent-led programming.
Dancing With the Stars: The Next Pro
Hulu announced a new competition series titled Dancing With the Stars: The Next Pro. This spinoff aims to find the next generation of professional dancers for the main Dancing With the Stars franchise. The series will be hosted by Robert Irwin, the conservationist and media personality known for his work at the Australia Zoo. Irwin’s involvement is seen as a move to broaden the show’s appeal to younger audiences and international markets.
Dancing With the Stars Season 35
In addition to the spinoff, Hulu confirmed the renewal of Dancing With the Stars for its 35th season. The first two celebrity contestants were revealed during the event: Maura Higgins and Ciara Miller. Higgins, a breakout star from Love Island UK and The Traitors, brings a significant international fanbase. Miller is a fan-favorite from Bravo’s Summer House, continuing the trend of cross-platform reality star casting.
Strategic Implications for the Reality TV Landscape
The creation of The Girls reflects a broader trend in the entertainment industry where secondary characters and "inner circles" are leveraged to create sustainable franchises. By centering a show on Khloé Kardashian’s friends, Hulu is able to maintain the Kardashian brand’s presence on the platform without requiring the primary family members to be on camera constantly. This allows the main Kardashian stars to focus on their individual business empires—such as Skims, Good American, and Kylie Cosmetics—while still generating revenue through production and executive roles.
Furthermore, the 2026 release date suggests a long-term production cycle, likely intended to ensure that the storylines are deeply developed and that the cast’s various business launches are synchronized with the show’s airing. This "synergy" is a hallmark of the Kardashian business model, where television content serves as a primary marketing vehicle for consumer products.
Conclusion and Future Outlook
As the television landscape continues to shift toward streaming, the demand for "appointment viewing" in the unscripted space remains high. The Girls is positioned to fill the void for viewers who enjoy ensemble-driven narratives centered on female friendship and entrepreneurship. By combining the production expertise of Bunim/Murray with the brand power of Khloé Kardashian, Hulu is betting that the public’s fascination with the Kardashian orbit extends beyond the family members themselves to the women who help shape their world.
The series will join a robust lineup on Hulu that includes not only The Kardashians but also an expanding roster of licensed content from other networks and original productions. As 2026 approaches, industry observers will be watching closely to see if The Girls can replicate the ratings success of its predecessors and if Khloé Kardashian’s role as a producer will lead to further ventures behind the scenes of the television industry. For now, the announcement serves as a reminder of the enduring influence of the Kardashian family in shaping contemporary media and the strategic ways in which they continue to evolve their empire.
